No one is interested in vegetables, and I commend you if you’ve even read this far. But that’s kind of the point.
Crispin Porter + Bogusky, the ad agency behind notable (and creepy) ad campaigns like the BK King, has been hired to make vegetables sexy again. Well, not again. The last time they were sexy was probably when some prehistoric family was starving and hunting lettuce. But I digress.
The basic premise was that junk food doesn’t just succeed because of taste (or fat, or sugar…), but it’s got billions of dollars of marketing science behind it. This is not something that most unbranded products, let alone vegetables, can claim. Sure, you have the “Got Milk?” and “The Other White Meat” campaign, but you don’t see a lot of high-impact commercials for radishes.
The above packages represent what Marketing could do to that humble, everyday snack – baby carrots. For me, all it
takes to buy carrots is an accompanying three pounds of hummus. That said, the above designs are pretty cool. The one on the left reminds me of pop chips.
Goes to show you how much creativity can make a difference in our perception of things. Now if only more vegetables tasted good.
(h/t Daily Dish)
Vegetables never should have gone out of style. The problem is they are not readily available… If someone made fast food veg like stands in Asia… Gold mine!!